WellWed in New York

In the summer of 2003, following her own wedding, Coren moved to New York where she launched a new line of bridesmaid and cocktail dresses. Inspired by her love of colorful fabrics, Coren began designing a line of dresses with classic, elegant lines that would appeal to brides and their attendants looking for stylish, flattering and fun dress options. During that first season, all work was done out of Coren's Brooklyn apartment and a small sample room in Manhattan's garment district. Business grew each year through word of mouth, and today the company works with over 50 independently owned retail stores, and has an office and showroom in Manhattan. Dresses are still made in the USA, in New York City's garment district.